With over nine years experience working in PR for some of the leading beauty brands and agencies, Mona Ghafoori launched WAVE Publicity in July 2018, to be able to offer a new style and personalised approach to PR Consultancy and brand partnerships. We strive to work closely with people and brands to meet their objectives and deliver results.


Independent, newly launched and niche brands can feel lost within larger agencies, requiring a tactical and smarter way of working to gain the exposure needed, to increase brand awareness and sales. With experience working with beauty and lifestyle brands of all sizes, both in-house (L'Oreal Luxe) and agency (Purple PR & The Communication Store), WAVE is available to work with brands on a flexible basis utilising industry relationships with traditional media, influencers, retailers, makeup artists and other key opinion leaders.


With experience working both brand and talent-side, WAVE have the ability to work with brands on creating new collaborations through pop-ups and partnerships based on the brand objectives.


- Retailer Strategy & Introduction Meetings

- Events & Press Days

- Founder Profiling

- Influencer Strategy

- Trade Strategy